Creative Strategy
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Creative Strategy *
Martini & Rossi, Crush Soda, and Michelob Ultra are the three brands our team created campaigns for with the goal of gaining a deeper understanding of and hands-on experience with creative strategy in advertising.
Aperitivo:
Our Afternoon Tradition
Martini & Rossi aims to connect with a younger demographic of 21-40 year olds who prioritize quality time spent with friends and loved ones. Our team believed we could position their brand as a catalyst for creating meaningful connections with our campaign titled
“Cheers to Connection”.
Video Ad Concept.
Our “Cheers to Connection” campaign will allow the brand to appeal to the feeling of togetherness. Our concept is meant to emphasize the emotions involved with quality time. We aim to drive brand recognition, loyalty, and sales, establishing Martini & Rossi as a go-to brand for those who value connection and quality.