Visual Storytelling is a collection of portfolio-focused projects that combine elements of both advertising and public relations.
Caterpillar Collaboration
Pairing both the Copy + Visual sides of a digital campaign, our team created a social media campaign promoting “SMASH & REBUILD” a Caterpillar X Monster Jam truck rally.
The idea for the project is event-activation to help fundraise for the Red Cross at Bristol Motor Speedway. The speedway, being the major relief center for NE Tennessee and Caterpillar in recent relief efforts, created a realistic campaign backstory. The campaign’s content includes both emotional and entertaining appeals to drive donations as well as ticket sales. Our ad for TikTok was made to reflect the amount of user-generated content that Caterpillar’s social media uses for the majority of their content.
This is a visual concept for Facebook and Instagram to promote the event. Aimed toward drawing social conversation and a mental attachment to the brands involved in the event.
Miley Cyrus:
Artist Electronic
Press Kit
The objective of this project is to create a full electronic press kit for any artist using a brand guide and theme based on their unique style. The resulting content revolves around the concept of the artist’s iconic persona and her journey of musical evolution, titling it “Deathless”.
Brand Building:
Aviance
To concept and ‘launch’ a never before seen product, the mock brand "Aviance” was created to meet the niche needs of luxury, air travel, and self-care. With a clean aesthetic, the brand showcases a beauty & self-care kit in the form of carry-on luggage.
