This Advertising Capstone project encompasses every aspect of a real-world campaign, including research, strategy, ad deliverables, and a budgeting plan.
A mock-campaign for the St. Louis Chamber of Commerce:
Your STL Story.
For the capstone course, our group of seven was given the task to get more young adults to move to St. Louis. With a theoretical $500,000, we had complete creative liberty to achieve that goal. The Plans Book outlines the entire process of the campaign. The final deck covers the high-level insights. The final deliverables are also shown below.
Starting with a day-in-the-life voiceover, this is the final campaign deck.
Your STL Story aims to address the lack of awareness about St. Louis with bold, attention-grabbing visuals and narrative. A modern style and approach are taken to appeal to a modern audience.
The final deck was presented to an audience of our peers, a local creative director, and experienced advertising professionals for comprehensive evaluation.